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The purpose of this paper is to describe a methodology to measure the circulation area required by a manual or powered wheelchair within a toilet stall and present the range of possible results that can be collected when used in an experimental bathroom setup.

A bathroom environment containing a toilet, grab bars and two transparent acrylic panels suspended on rails to simulate walls was built. Three setups were experimented: 1,500 mm from the walls, 1,500 mm diagonally from the toilet and 1,700 mm from the walls. For each of the participants, markers were placed on the back and on the rear of the wheelchair and one on the toes of the participants. The Vicon® optical motion capture system was used to register the markers’ position in the 3D space.

The methodology proved to be relatively easy to install, efficient and easy to interpret in terms of results. It provides specific points from which it is possible to measure the trajectories of markers and calculate the polygonal projection of the area covered by each participant. The results showed that manual and powered wheelchair users required, respectively, 100 and 300 mm more than the minimum 1,500 mm wall-to-wall area to complete a rotation task in front of the toilet.

These results showed that the 1,500 mm gyration area proposed in the Canadian Code of Construction is not sufficient for manual and powered wheelchair users to circulate easily in toilet stalls. The methodology can provide evidence to support the improvement of construction norms in terms of accessible circulation areas.

The purpose of this paper is to verify whether the horizontal grab bar for the toilet and the bathtub suggested by the Code du bâtiment du Québec conform to users’ preferences. Perceived effort, comfort and safety were considered.

In total, 31 adults and seniors using manual and powered wheelchairs were asked to test different grab bar configurations for both the toilet and bathtub. A questionnaire was designed to evaluate participants’ perceptions and preferences after the trials with each grab bar. Effort was measured using the ten-level Borg scale, while participants’ comfort and safety were assessed with a five-point Likert scale. Participants were finally invited to express an overall personal preference between the two grab bar used in each setup.

Participants showed preference for an L-shaped grab bar for the toilet, and a horizontal grab bar for the bathtub. The authors’ results differ from the recommendations of the barrier-free design standards of the province of Quebec’s construction code, which states that horizontal grab bars should be used for the toilet and bathtub.

This study suggest that despite the limited sample, there is an undeniable need for testing norms for public spaces, whenever is possible and has a direct effect on end-users, before publishing them.

The purpose of this paper is to draw a parallel between color combinations in coats of arms of the twelfth century and color combinations in current brand logotypes of 400 companies from the Forbes Global 2000 list.

In this work, the frequency of color combinations displayed in medieval coats of arms and in the brand logotypes of the top 400 largest companies in the Forbes list were compared.

One of the main findings of this research is the stability of color usage in two visual identity systems – coats of arms and brand logotypes – although 800 years separate them. In these two identification systems, almost the same colors are preferred or rejected. Yet, even though it is regularly argued that color will submerge the consumption world, this research shows that, in the twenty-first century, visual identities of brands are rather less colorful than medieval coats of arms: nowadays, at a global level, half of the logotypes are formed with white combined with red and/or blue.

By drawing a parallel between two visual identification systems that are coats of arms and logotypes, the results from this study highlight the stability in color usage and color combinations along the centuries. Thus, it seems that modern analysis of color combination practices could greatly benefit from the history and historical evolution of coats of arms. Far from being out of date, the study of coats of arms can provide marketers with interesting insights about the rules and implementation of color combinations when designing logotypes.

This paper examines the effects of virtual advertising in a sports broadcast setting. We analyse the conspicuousness of virtual advertising and match the results with explanatory variables like brand awareness, duration of exposure and frequency of exposure. Furthermore, we measure the role of attitudes towards advertising in general and its impact on attitudes towards virtual advertising of the respondents. Our results indicate that most respondents recognise virtual advertising as such. Advertising effectiveness is driven to a large degree by the frequency of exposure. A positive attitude towards advertising in general leads to a positive attitude towards virtual advertising of the participants.

Purpose — In this chapter, we will review several alternative methods of collecting data from mobile phones for human mobility analysis. We propose considering cellular network location data as a useful complementary source for human mobility research and provide case studies to illustrate the advantages and disadvantages of each method.

Methodology/approach — We briefly describe cellular phone network architecture and the location data it can provide, and discuss two types of data collection: active and passive localization. Active localization is something like a personal travel diary. It provides a tool for recording positioning data on a survey sample over a long period of time. Passive localization, on the other hand, is based on phone network data that are automatically recorded for technical or billing purposes. It offers the advantage of access to very large user populations for mobility flow analysis of a broad area.

Findings — We review several alternative methods of collecting data from mobile phone for human mobility analysis to show that cellular network data, although limited in terms of location precision and recording frequency, offer two major advantages for studying human mobility. First, very large user samples – covering broad geographical areas – can be followed over a long period of time. Second, this type of data allows researchers to choose a specific data collection methodology (active or passive), depending on the objectives of their study. The big mobile phone localization datasets have provided a new impulse for the interdisciplinary research in human mobility.

Originality/value of chapter — We propose considering cellular network location data as a useful complementary source for transportation research and provide case studies to illustrate the advantages and disadvantages of each proposed method. Mobile phones have become a kind of “personal sensor” offering an ever-increasing amount of location data on mobile phone users over long time periods. These data can thus provide a framework for a comprehensive and longitudinal study of temporal dynamics, and can be used to capture ephemeral events and fluctuations in day-to-day mobility behavior offering powerful tools to transportation research, urban planning, or even real-time city monitoring.

The paper aims to assess the impact of corporate strategy on shareholder value in decline and turnaround situations.

A sample of 45 turnaround firms was selected and matched against a control sample which did not face continuous decline over the time period studied. The impact of corporate strategy on shareholder value was tested using cumulative beta excess return measures to capture the long‐term basis of corporate strategy.

The paper finds that the beta excess return measures captured the hypothesized relationships between strategy and shareholder value for the sample firms studied.

Beta excess return measures are superior to case studies or event studies for identifying the long‐term effects of corporate strategy.

Relatively few studies have compared the strategies of turnaround firms with a matched sample of non‐declining firms. The use of cumulative beta excess returns to assess long‐term valuation of corporate strategy is original.

The classics will circulate wrote a public librarian several years ago. She found that new, attractive, prominently displayed editions of literary classics would indeed find a substantial audience among public library patrons.